Studies have shown that colour influence psychological
fonctionning. Despite of general lack of research, this topic is hot in
marketing and other areas.Of course, our feeling of colour is conditioned by personal
experiences and culture, but there are some universal rules how they impact us.
We have warm and cool colours. This warms colours evoke good
feelings and comfort. Contrairly, cool colours make us feel relaxed, but also
sad.
Even Chinese and Egiptians, years ago, used colours to
treatement. For exemple they used red to increase circulation and blue was used
to treat a pain.
However, experiments demonstrated that colours can impact people,
and for exemple
people judged warm coloured pills placebo more effectives
than blue pills, also blue streetlights reduced crimes in that area, moreover people
associate bad qualities with people dressed in black.
We
can conclude that interest of psychology of colour is still growing and additional
research is still needed, because there are many questions that we dont have
the reponse. For exemple, how colours influence society behaviour and
consuments? Or maybe, can colour be used
to increse worker productivity or workplace savety?
It is
very interesting topic, but we need to remember that we should be wary of
claims concerning colours’ psychology, because of lack of research. It’ s
depend first of all on person, situation and culture.